Many companies, whether considering further investment in their SharePoint 2007 deployments or planning upgrades to SharePoint 2010, are reviewing their social media strategies. Many users are chomping at the bit to deploy and use the new, natively supported social media features in SharePoint 2010. But most administrators do not fully understand the taxonomy and data governance issues within SharePoint that are associated with these kinds of solutions. The intent of this presentation is to walk participants through the taxonomy and governance (and Intellectual Property) implications of the new social media capabilities within SharePoint 2007 and 2010, providing guidance, best practices, and working examples on how to track metadata, align these tools with their broader corporate content management strategies, and to maintain manageability of their SharePoint environment. I will demo both 2007 and 2010 environments, showing some light-weight integrations (IM conversations), capture the metadata, and show it within portal search results.