Adam Cogan is the Chief Architect at SSW, a Microsoft Certified Gold Partner specializing in custom .NET, SharePoint and Business Intelligence solutions. At SSW, Adam has been developing custom solutions for businesses across a range of industries such as Government, banking, insurance and manufacturing since 1990 for clients such as Microsoft, Quicken, and the Fisheries Research and Development Corporation. Adam is one of only three Microsoft Regional Directors in Australia . In this role, he regularly presents in conferences such as TechEd (USA, Australia, New Zealand and Malaysia). A couple of times a year, he visits Microsoft headquarters in Seattle to learn the latest on Microsoft strategic directions and to undertake training in development technologies.