A deep dive into the leading social networking contenders (Facebook, Box.net, Ning, Wave, Jive), comparing and contrasting their capabilities against SP2010 capabilities, and why they are important to the enterprise. This session will catalog the rise of commercial social media tools, outline social media in the enterprise (business value, changes to social informatics in the workplace, data and intellectual property concerns), and present a scorecard of the primary features of the leading solutions against SharePoint 2010 features in the enterprise, with guidance on how to build comparable solutions in SharePoint, and with answers to concerns about security, IP rights, data management, network impact, and employee productivity.